WGSN Public Site
WGSN’s subscription offer includes market-leading trend forecasting for fashion and the creative industries, providing design validation and big data retail analytics tools for designers, buyers, merchandisers, marketers & strategists.
As WGSN's services are behind a paywall, a public-facing Marketing site is required to drive new business and to provide company & product information.
Project Summary
WGSN is constantly evolving it's product proposition and evolving it's brand. I worked with the Marketing and Development teams to design the look & feel of the Marketing site, together with providing updated UI that simply promotes WGSN's core services. This site is responsive, and is also translated into 7 languages.
Input
- Design
- UI / UX
Home page
Subscribers can login into any of WGSN's services via the Home page, while new visitors can either navigate through the site and signup to 'get a demo'.
Product information page - WGSN Fashion
WGSN currently offer 7 product subscription services. Each service has it's dedicated page for visitors to find out more on each product offering.
About Us
Summarised information on each of WGSN's subscription services & consultancy division, biographies on the staff & management, and career opportunities.
WGSN Users
WGSN provides 'persona specific' insight across the Fashion & Creative industries. This section matches industry roles with specific WGSN products.
