WGSN INstock 2.0
WGSN updated it's Data Analytics platform in 2016, to it's 2nd iteration. Originally launched in late 2013, WGSN Instock gathers millions of eCommerce data points, daily - and aggregates them to give clients high level insights across the fashion retail market, enabling them to make better informed buying & design decisions.
Project Summary
I was involved in both launches of WGSN INstock. My background prior to Digital Design, was in Fashion Buying - so this gave me additional intimacy to the product and it's requirements. I was therefore involved from the product development stage, through to designing the data visualisation and UI for the product. The entire project was managed internally across a multitude of departments and launched on schedule.
Input
- Design
- Product Development
- UI / UX
Setup
One of WGSN Instock's new features is personalisation. In the Setup stage, users can select specific markets, retailers and categories they are interested in. This would then allow clients to analyse data specifically tailored to their requirements.
Setup
Another Setup screen showing the coverage of WGSN INstock's data. The Setup process can be edited at any time by clients updating their selection in Settings.
Overview
WGSN Instock's landing page, which is essentially a 'dashboard', giving users a quick glance of activity based on their defaulted KPI's
Product View
WGSN INstock enables the user to create and save reports based on a date, date range, and any KPI value using the left hand Filter panel. These reports can be accessed and re-run at any moment, together with being downloadable as a PDF or data based XLS.
(Selected) Filters Panel expanded
Expanding the Filter tray enables users to quickly view and edit filter selections.
Price Architecture
Select price bands and increments to view filtered price information by Retailer or Brand.
Colour Analysis
View colour trends by Retailer, brand and category based on product count.
Prints & Graphics
Analyse the most popular type of print by Retailer, brand and category
Comp Shopper
All Merchandisers want to see what their competitors are stocking. WGSN INstock's Comp Shopper aggregates hundreds of web stores product catalogues daily, giving users a current view on competitor web catalogues.
Comp Shopper - Product Detail
Selecting any image from the Comp Shopper list page provides a user with a detailed summary of product and price information for that style. By tracking the styles daily, over time - WGSN INstock can build up a history of pricing and stock availability information, to be displayed in a friendly graphical format.
