Broadcast graphic & typographic templates for the BBC News Motion team to use for daily news outputs.
Using an often over-looked weight in the 'BBC Reith Sans' font family, the X-bold typeface has slowly etched it's way into daily broadcast and long format digital storytelling.
Having studio tested several type treatments, this simple yet bold expression was the clear winner. Set above bold imagery on a solid block coloured background, sets a distinct and consistent style on camera.
I created a basic set of headings, sub headings, data sets, bullets and quotes, all type set by scale - allowing for consistency and freedom.
I then worked with a TV motion designer to set the animation transitions for the main article titles.
Below are some mock-ups. However, when you next watch the 6pm and 10pm news bulletins, you will see them in action.