Condé Nast

Vogue Fashion Shows

Designing a fresh way to deliver fashion show photography and editorial to Vogue's discerning European users.

Web
UX/UI Design
Editorial

Project Info

Project Info

Condé Nast

Vogue Fashion Shows

Background

Vogue's regional markets had been operating as stand-alone entities, each with their own website and CMS.

As part of Condé Nast's platform consolidation drive, Vogue Fashion Shows was one of the first experiences to undergo transformation — merging UK and European markets onto a single technology platform.

Approach

I partnered with a UX Researcher to iterate and test experiences with Vogue user groups.

The entire journey was redesigned — from fashion show articles through to immersive photo galleries — with a phased approach: European markets were first, and soon followed by the US market.

Outcome

Phase one launched seamlessly, delivering a consistent experience across multiple European markets.

Content could now be shared efficiently across markets, whilst the project paved the way for the unified global fashion shows experience that Vogue use today.

We started by conducting interviews using Vogue's dedicated user group. We conducted interviews to understand and define specific user types, and to map out their current perspective of the Fashion shows experience, to understand their current pain points and unmet needs.

Key Takeaways from the User research included: Mobile first, speed of delivery for latest shows, Search by Brand - Season - year, Image led but access to editorial voice, gallery details, saving images, improve search.

We swept through the entire Fashion Shows experience. Starting with the Fashion Shows landing pages, we redesigned the Designer show pages, galleries and search features - providing a clean, fresh and easy-to-discover experience.

Condé Nast

Vogue Fashion Shows

Vogue Fashion Shows

Background

Approach

Outcome

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