The Financial Times
Gifting & Family Plan Subscription Offer
UX design discovery for new subscription journeys, including gifting flows and family plans within the FT paywall.
The FT's superb journalism, research and markets insight commands a long standing loyal subscriber base. Subscriptions include print, digital and a combination of both. They also offer standard and premium digital subscriptions, together with smaller subscriptions (like the 'FT Edit').
Subscriptions are available to individuals, organisations and universities.
With students being the future mature audience, there is currently a 'subscription disconnect' when students complete their studies and leave university to enter the job market. When they leave universtity, the leave the subscription.
With other major news media outlets offering family and gift subscriptions as a membership option, this seems like a perfect direction for the FT to press ahead with. It would go some way to maintain the relationship with younger adults as they move into their professional life - and by offering a 'gift' subscription, this would enable parents or family members to easily pay for their childs (or any other friend or family member) subscription.
I mapped out what the FT Family Subscription journey could look like, together with providing UX Designs using already existing FT components.
And likewise with the Gifting journeys - I provided a UX journey map, marketing and payment flow pages for the new subscription offer.
