WGSN
Fashion Shows iOS App
A mobile app for browsing, searching and saving looks from all major fashion shows for WGSN's subscribers.
Background and context
WGSN is the world's leading consumer trend forecaster, providing data and insights that help brands predict future design preferences.
In 2016, WGSN launched its Catwalks app — giving subscribers direct access to the latest fashion trends from major shows worldwide. Photographers upload images to the DAM directly from fashion show locations, enabling editors to publish content moments after the final look.
Role and approach
Working with WGSN's fashion editors, UX researcher and development team, I designed an iOS app centred on speed. The UX focused on delivering the latest shows whilst also adding search functionality by brand, season and location.
As many users would be at shows, and often away from their laptops - we added saving capailities, which allows the user to favourite images on their phone - then for the saved images to be available in their personal WGSN workspace when on the website.
Outcome
The app gave WGSN subscribers fast, on-the-go access to global fashion show content.
With part of WGSN now available on iPhones, this strengthened the platform's position as the go-to resource for trend intelligence and enabling real-time sharing across buying and design teams.
When Fashion Week's season hits, immediate access to show imagery is vitally important to major brands. WGSN had long standing partnerships with Fashion Weeks photographers, enabing the company full access to every major fashion show event.
Many WGSN clients would be on work trips - so not neccessarily at their desk when the fashion show imagery was published on the main WGSN site. We therefore designed and build an app - ensuring that WGSN clients could have immediate access to the latest fashion photography.
