Background
WGSN provides trend forecasting, market intelligence and consultancy for the fashion and creative industries.
With the core product behind a paywall, the public-facing marketing site plays a vital role in driving new business and communicating the platform's value to over 35,000 existing subscribers.
Approach
I collaborated with Editorial and Marketing to capture business requirements,
then worked with Product Development to deliver a responsive marketing experience designed to clearly communicate WGSN's proposition and drive future acquisition.
Outcome
The refreshed site gave WGSN a sharper, more compelling front door — improving how the brand communicates its breadth of services and global reach,
while providing a stronger foundation for lead generation and client conversion.
