Whilst I probably should have stuck to the standard product designer portfolio playbook, and just shown 3 case studies, I purposely decided to show a wide range of work I've been involved in over the years. Digital design roles have evolved over the years, as have I.

From teaching myself html, css (and some javascript) to build flat html websites from scratch, to now applying Agentic AI to speed up workflow - or bringing ideas to life. I've gone where opportunities have presented themselves, and have been fortunate enough to work with some great people and great brands over the years.

Career highlights for me include:

• Design systems, design updates and workflows being used by BBC News design teams, and being viewed by millions of UK viewers daily.
• My election design and systems work being broadcast to millions of viewers across the world for the live coverage of both the 2024 UK General Elections & the US Presidential elections.
• Launching the enterprise product, the AD PRO Business Directory.
• Designing Condé Nasts 1st major subscriber paywall for Vogue Business.
• Designing a new Vogue Fashion Shows experience.
• Launching WGSN's big data product, WGSN INstock.

I've also helped others by designing websites and brand identities for many small businesses, friends and family members over the years. All forming part of the learning experience, whilst aiming to elevate those around you.

I also had a career before I entered the world of web design. For several years, I was a retail buyer at Harrods in Knightsbridge. Despite me always wanted to be a designer, my early working life took me on a different career path. One which involved wearing a suit and tie daily, number crunching in Microsoft Excel, whilst spending millions of £'s annually - buying sportswear, fashion, accessories and equipment! But that is a distant memory.

Outside of work, I've had a long-held passion for Deep House music. I've been a bedroom DJ for many years, collecting vinyl - and always digging for that next gem of a track. Although in recent years, I'm more for gentle electronic music. I've also got into creating large format artwork with acrylics. So if I'm not searching for new music or planning my next artwork, you'll find me drinking coffee somewhere, walking around the parks of South East London with my little dog or escaping with him to a beach in my old 911 (not a midlife crisis purchase - a childhood dream come true).

Thank you for making it this far! 😎