Hello - I'm a Senior Product Designer located in Peckham, South East London. I've worked across e-commerce, fashion, travel, media and news, in both private and public sector.
I bring 2 decades of varied design experience, working both in-house and freelance for notable brands such as The FT, BBC News, Vogue, Vogue Business, Architectural Digest and Condé Nast Traveller. From managing an in-house design team to working freelance in cross functional teams to launch ambitious MVP products, I bring consistency, efficiency and scalability to every project I work on.
As your product design partner, I will:
- Work with user researchers to turn user needs into product solutions.
- Ensure business needs are met & aligned with user needs
- Create layout and prototypes to help validate ideas
- 'Steal thread' collaboration from stakeholders through to engineering
- Champion good ideas from anyone involved in the project
My core capabilities include:
- Product design. Launching new products and features
- Building, contributing and thinking in design systems and component libraries
- UX Design. Preferring to work through visual user journeys rather than drowning in lengthly documents
- Cutting through complexity to find elegant solutions
- Quickly embedding myself within teams and being easy to work with
Projects I've been proud to be part of include:
- Leading the design at BBC News for the broadcast live results coverage of both the 2024 UK General Elections and US Presidential Elections
- Launching the AD Pro Directory
- Designing the Vogue Business subscriber paywall experience
- Designing a new fashion shows experience for Vogue
- Launching WGSN's big data product, INstock
